Post by account_disabled on Dec 9, 2023 10:28:25 GMT
The description of a YouTube video is long, allowing up to 5000 characters. With respect to this positioning factor, it is useful to remember that the description also serves to inform your users and the algorithm. As with persuasive copywriting , it is good practice to insert your keyword in the first (three) lines of the description, in the most natural way possible. Or rather, your keywords. In fact, in addition to the specific one referring to the video.
We can use the beginning of the description to also insert our primary keywords , i.e. those referring to our sector of action and related ones, which help us summarize the content of the video in more Buy Bulk SMS Service detail. After these initial lines, the user will be able to click on "Show more" and learn more , for example, finding links to your other social networks, products or services (the famous "links in description" often cited by YouTubers), more details on the channel, a call to action, an index with the minutes of the contents, also clickable (very useful!). As Andrea Giacobazzi summarizes well: "the description is made of text and interactive features.
The title of the video It is important to take good care of the title and description , remembering that it is possible to modify them over time, so they can be further optimized. In this regard, Taverniti, in the recent video cited above, explains that to evaluate the relevance of a video, i.e. the level of its correspondence with the search key for which it is positioned, YouTube analyzes the title, description and tags (which must contain the keyword itself). To optimize the title of a YouTube video well, you need to work on the left side , immediately inserting the keyword, as per good SEO Copywriting practice, while on the right side of the title we can delve deeper with some specifications. YouTube SEO The formula for a good title for YouTube could, therefore, be: keyword: content of the video/preview of some information or result Finally, remember to stay within 60 characters , so as to prevent the title displayed on a device such as a smartphone from being truncated.
We can use the beginning of the description to also insert our primary keywords , i.e. those referring to our sector of action and related ones, which help us summarize the content of the video in more Buy Bulk SMS Service detail. After these initial lines, the user will be able to click on "Show more" and learn more , for example, finding links to your other social networks, products or services (the famous "links in description" often cited by YouTubers), more details on the channel, a call to action, an index with the minutes of the contents, also clickable (very useful!). As Andrea Giacobazzi summarizes well: "the description is made of text and interactive features.
The title of the video It is important to take good care of the title and description , remembering that it is possible to modify them over time, so they can be further optimized. In this regard, Taverniti, in the recent video cited above, explains that to evaluate the relevance of a video, i.e. the level of its correspondence with the search key for which it is positioned, YouTube analyzes the title, description and tags (which must contain the keyword itself). To optimize the title of a YouTube video well, you need to work on the left side , immediately inserting the keyword, as per good SEO Copywriting practice, while on the right side of the title we can delve deeper with some specifications. YouTube SEO The formula for a good title for YouTube could, therefore, be: keyword: content of the video/preview of some information or result Finally, remember to stay within 60 characters , so as to prevent the title displayed on a device such as a smartphone from being truncated.