Post by wekeve7933 on Dec 5, 2023 7:32:17 GMT
According to a study commissioned by Sizmek, CMOs and marketers plan to rely on artificial intelligence (AI) to optimize and personalize ads in 2018 throughout the consumer buying cycle.
However, many of them do not currently Email List have the skills necessary to deploy this technology. Marketing managers agree that their department needs artificial intelligence (AI) in order to obtain good results in 2018 and thus generate a significant increase in marketing ROI. According to a study by Forrester, commissioned by Sizmek , 79% of CMOs and marketing managers plan to use AI more in the next 12 months , placing the integration of this technology among their top resolutions for 2018 . The Forrester study, titled The Next Wave of Digital Marketing is Predictive , gathered the opinions of more than 500 marketing decision-makers in six different countries, with a total of $1.2 billion in marketing spend.
Lots of expectations around AI… The results of the study confirm that AI will profoundly transform the marketing department of tomorrow in different ways: By helping marketers exploit the flood of available data in an automated way and identify previously inaccessible insights; By allowing the distribution of creatives containing more relevant messages , personalized according to consumer preferences (86% of respondents intend to favor personalization functions in the next 12 months); By making media buying more efficient by taking into account the consumer purchasing cycle, resulting in an increase in performance and ROI.
However, many of them do not currently Email List have the skills necessary to deploy this technology. Marketing managers agree that their department needs artificial intelligence (AI) in order to obtain good results in 2018 and thus generate a significant increase in marketing ROI. According to a study by Forrester, commissioned by Sizmek , 79% of CMOs and marketing managers plan to use AI more in the next 12 months , placing the integration of this technology among their top resolutions for 2018 . The Forrester study, titled The Next Wave of Digital Marketing is Predictive , gathered the opinions of more than 500 marketing decision-makers in six different countries, with a total of $1.2 billion in marketing spend.
Lots of expectations around AI… The results of the study confirm that AI will profoundly transform the marketing department of tomorrow in different ways: By helping marketers exploit the flood of available data in an automated way and identify previously inaccessible insights; By allowing the distribution of creatives containing more relevant messages , personalized according to consumer preferences (86% of respondents intend to favor personalization functions in the next 12 months); By making media buying more efficient by taking into account the consumer purchasing cycle, resulting in an increase in performance and ROI.