Post by wekeve7933 on Dec 5, 2023 7:22:42 GMT
Marketing professionals now have access to almost infinite sources of customer data. From mobile to offline via connected devices without forgetting more futuristic options such as autonomous cars, there is no shortage of possibilities for creating personalized and targeted advertisements!
Yet despite this gigantic amount of data Telegram Number available, we continue to see ads that are poorly targeted or don't appear in the best context An article by David Gosen , DG EMEA ofSizmek Today, contextual semantic targeting, backed by artificial intelligence, machine learning and natural language processing, makes it possible to analyze the content of each page consulted on the web in a granular manner. Contextual targeting offers to display advertisements in environments that correspond to the brand's audience. This approach is more effective and financially more affordable to reach the right audience. Unlike targeting keywords, which can be ineffective if you don't take into account the meaning of the word in the overall sense of a sentence. Marketers invest a lot of time and money to determine which audience is meant for which message.
Now, they can also determine the environment in which they want to display their ads, which provides many benefits in marketing campaigns. Identify topics relevant to the brand Contextual data, which makes it possible to categorize the page according to its deeper meaning, offers professionals in the sector the possibility of reaching their targets when they consult the subjects most in affinity with the brand . Analysis is performed at the page level rather than the domain level and each URL is treated as its own entity. This way, marketers can target the most relevant content across all websites. They no longer limit the reach of their advertisements to sites whose audiences they believe are most likely to correspond to their customer base, which ultimately allows them to make their campaign profitable. They can choose to target categories, such as personal finance, or even more specific subdomains like insurance or life insurance, to maximize the relevance of ad placements.
Yet despite this gigantic amount of data Telegram Number available, we continue to see ads that are poorly targeted or don't appear in the best context An article by David Gosen , DG EMEA ofSizmek Today, contextual semantic targeting, backed by artificial intelligence, machine learning and natural language processing, makes it possible to analyze the content of each page consulted on the web in a granular manner. Contextual targeting offers to display advertisements in environments that correspond to the brand's audience. This approach is more effective and financially more affordable to reach the right audience. Unlike targeting keywords, which can be ineffective if you don't take into account the meaning of the word in the overall sense of a sentence. Marketers invest a lot of time and money to determine which audience is meant for which message.
Now, they can also determine the environment in which they want to display their ads, which provides many benefits in marketing campaigns. Identify topics relevant to the brand Contextual data, which makes it possible to categorize the page according to its deeper meaning, offers professionals in the sector the possibility of reaching their targets when they consult the subjects most in affinity with the brand . Analysis is performed at the page level rather than the domain level and each URL is treated as its own entity. This way, marketers can target the most relevant content across all websites. They no longer limit the reach of their advertisements to sites whose audiences they believe are most likely to correspond to their customer base, which ultimately allows them to make their campaign profitable. They can choose to target categories, such as personal finance, or even more specific subdomains like insurance or life insurance, to maximize the relevance of ad placements.